Description
Google Shopping Ads Training Course
This Google Shopping course is designed for eCommerce companies who want to amplify their organic and paid Google Shopping exposure via creating optimised Google shopping feeds and campaigns.
Why Take This Course?
- Led by experienced eCommerce and Google Ads expert.
- Practical examples and suggestions based on your feed and campaigns.
- CPD accredited training
Course Topics
Introduction to Google Shopping
- What is Google Shopping?
- Difference between Shopping Ads & Other Ads
- Where Google Shopping fits in your greater digital marketing strategy
- Standard Shopping compared to Performance Max campaigns
Google Merchant Center
- What is Merchant Center
- Understanding policies and product requirements
- Account settings, tax, and shipping considerations
- Understanding Merchant Centre issues and errors
Product Feeds & Optimisation
- What is a product feed?
- Creating manual feeds (practical excercise)
- Understanding attributions and content
- Fixing & optimising product titles, descriptions, images, and pricing
- Product GTINs, MPNs, and other product categories
- Must have vs optional feed attributes
- Fixing errors and disapprovals
Campaign Setup & Management
- Standard Shopping Campaigns (Strategy)
- Performance Max campaigns (Strategy)
- Organizing product groups and custom labels
- Structuring campaigns by category, margin, or brand
- Different types of targeting
- Feed strategies
Bidding & Budgeting
- Key metrics: CPC, ROAS, and Smart Bidding etc
- Setting realistic KPI’s
- Manual vs. automated bidding
- Bid management
Performance Tracking & Optimization
- Shopping Ads Key Performance Indicators
- Feeding Shopping Feed with real data
- Segmenting by performance
- Boosting visibility & ROI
- Negatives and exclusions
Advanced Shopping Strategies
- Using custom labels
- Seasonal and promotion updates
- Aligning Shopping with Retargeting
- Aligning Shopping with Google Search Ads
- Aligning Shopping with SEO
