Description

Digital Marketing is an important part of modern business. This course aims to ensure that learners gain the ability to understand all of the different channels and tools that are encompassed in Digital Marketing. This includes SEO, Content Marketing, PPC, Google Analytics, Affiliate Marketing, Data-driven Marketing, Email Marketing and Social Media. The trainer is an expert in developing coordination digital marketing strategies. The aims to give learners the ability to understand how to build a digital marketing strategy.

Course Format

The course is delivered by an experienced trainer in a Virtual Classroom. The training is delivered in small groups to ensure that there is sufficient attention given to each delegate. All training is in English.

Course Content

SEO

What is SEO
Methodology to help your SEO through Social Media
Onsite optimisation
Content Marketing
Develop your website’s presence through quality content
Building backlinks
Blogs to build your presence

Setting up a business profile and building your network
How to search/add people we’ve come into contact with
Etiquette on engaging
Keeping your profile fresh and up to date
Groups – how to get noticed and how to join/contribute

Facebook

Setting up a business page
The characteristics of the business page
Ideas for filling in the timeline
Methods to grow your ‘likes’
Interacting with another business
Facebook advertising

PPC or Google Adwords

What is PPC
How can PPC change your business
How to develop a PPC campaign
What makes a successful PPC campaign in Google

X

What is X (Twitter)
How to create the perfect profile
Tweeting – what to say, how to say it and to what audience
Using X to build a following and followers– strategically following and how to gain followers
Styles of retweets – how to get more for your tweets and how to RT others
Hashtags, trends and how to search feed
Using lists: create, follow and use them
Advanced search techniques