Description

Google Ads PPC Training Course

This PPC training course takes you through the A to Z of Pay Per Click Advertising with a focus on Google Ads Search Advertising. This course will. take you through strategies and implementation technics to help you understand, create and optimise your Google Ads campaigns aligning them with strategies that work and best practice implementation.

Why take this course?

  • Delivered by an experienced Google Ads consultant / trainer with exposure to high profile accounts.
  • Practical, hands on implementation.
  • CPD accredited Google Ads training.

Course Topics

PPC Introduction

  • PPC Basics
  • Getting the right approach
  • PPC v other digital marketing channels
  • Aligning your PPC strategy with your digital marketing
  • Planning and strategy

Research, Keywords & Match Types

  • Keyword strategy
  • Keyword Research (Practical)
  • Understanding keyword intent
  • Keyword CPC, Volume & Other key metrics.
  • Keyword Matchtypes (How they work)
  • Search Query Report (How to use it)
  • Negative Keywords (How to implement them)

Account, Campaign & Ad Groups

  • Navigating your account
  • Campaign setup (exercise)
  • Campaign options (SOP checklist)
  • Different campaign structures
  • Organising your account for success

Ad Copy & Creatives

  • Create high converting ads
  • A/B Testing ad copy
  • Landing pages
  • Ad extensions
  • Improving quality score

Bid & Budget Management

  • Understanding key metrics
  • Managing your budget and bids
  • Understanding bidding strategies
  • Automated bidding

Tracking & Reporting

  • What do track
  • Primary & Secondary Events (Goals)
  • Metrics to report on
  • Automating reports