Description

Social Media Marketing is an important part of modern business. This course aims to ensure that learners gain the ability to understand all of the different channels and tools that are encompassed in Social Media. This includes LinkedIn, Instagram, Facebook, X and how your Social Media campaigns integrates with your wider Digital Marketing campaign. The trainer is an expert in developing coordination social media marketing strategies. The aims to give learners the ability to understand how to build a social media marketing strategy.

Course Format

The course is delivered by an experienced trainer in a Virtual Classroom. The training is delivered in small groups to ensure that there is sufficient attention given to each delegate. All training is in English.

Course Content

Setting up a business profile and building your network
How to search/add people we’ve come into contact with
Etiquette on engaging
Keeping your profile fresh and up to date
Groups – how to get noticed and how to join/contribute

Facebook

Setting up a business page
The characteristics of the business page
Ideas for filling in the timeline
Methods to grow your ‘likes’
Interacting with another business
Facebook advertising

Instagram

What is Instagram and how does it work for business
How to create the perfect business profile
Gaining followers and interactions
How to integrate Instagram to your digital marketing campaign

X

What is X (Twitter)
How to create the perfect profile
Tweeting – what to say, how to say it and to what audience
Using X to build a following and followers– strategically following and how to gain followers
Styles of retweets – how to get more for your tweets and how to RT others
Hashtags, trends and how to search feed
Using lists: create, follow and use them
Advanced search techniques